OpenZone and Zcube at Frontiers Health 2019

Healthcare is being transformed and to a good extent will be disrupted by digital technologies. One of the most important global events in this area is Frontiers Health held by Healthware, a three-day occurrence in which Industry, startups and investors meet to discuss the current state of digital health, present new ideas, share best practices and draw future perspectives.

This year Frontiers Conference was as never diverse and has managed to gather a very wide range of stakeholders. Great attention was dedicated to the following main topics: digital therapeutics and related pharma companies’ transformation, new German digital Health Reimbursement law, Patient centricity, Prediction and Prevention, Scientific and Clinical Validation.

The aim of this session was to help staff in charge of digital transformation to tackle their daily innovation challenges and explore best practices of integrating a partner solution into their core business. During this panel discussion the results of the survey “why partnerships fail”, conducted by Research2Guidance, were presented. The data showed that the core breaking points in a partnership are lack of clear strategy, mismatched expectations and inefficient decision-making processes.

Orientina Di Giovanni, Chief Operating Officer, CareApt – Zcube, was also a panelist in the roundtable discussion “Digital transformation of go-to-market for the pharmaceutical industry”